Saving and Investing as a College Student: 5 Key Strategies for Long-Term Wealth

By Clay O’Connell

Spring 2025

College can be an exciting time, filled with new experiences and personal growth. But amid the fun and academic pressure, it is also a valuable time to begin thinking about your financial future. The earlier you begin saving and investing, the better you will be in the long run. Even as a student, there are simple and effective strategies that can be utilized to build wealth, while avoiding unnecessary risk. Unfortunately, Dan Bragiel, a student at Indiana State University learned the hard way. He lost a significant amount of money he had saved up by investing in “meme-coin” cryptocurrencies (these are incredibly risky, unregulated, and often fraudulent in nature). He described his losses by saying, “my money went into the wind, it was like blowing salt off your hand.” As is common with many students who have saved money, whether it be from an internship, summer jobs or recent graduates who are now in the workforce, Dan is not certain on how to invest strategically. In reference to his past misfortune, he told me, “Ever since then I have laid off the crypto's, but I don’t really have a good idea of what to do now”. Well, worry no longer, because I have compiled a list of five recommendations a college student can utilize to begin saving and investing for a better financial future.

Recommendation 1: Growth Investments

Before diving into the specifics, it is important to understand the concept of growth investments. Growth investments are stocks in companies who typically reinvest their earnings back into the company to fuel expansion, rather than paying dividends. By doing so, the aim is to increase its share value over time.

Why Focus on Growth?

As a college student, you possess one of the most powerful advantages when it comes to investing... time! The longer your money is invested, the more opportunity it has to grow, and the more you can compound your returns. Compounding allows your earnings to generate additional earnings over time, leading to exponential growth in your investments. For example, an investor who starts at age 20 will accumulate significantly more wealth than someone who starts at 30—even if they both contribute the same amount over time.

However, growth investments typically come with higher risks, especially in the short term. But that is not necessarily a bad thing. According to Mclean Asset Management, younger investors with longer timelines to retirement are generally encouraged to take more risk in their portfolios since they have plenty of time to recover from market downturns.  Todd Oberle, Portfolio Manager with Insight Investments out of Stateline, Nevada put it this way, “College-age students have the tremendous benefit of time. So, when looking at the landscape of available investments for that time horizon it would be a mistake not to focus on growth instead of income for their long-term savings. This means owning stock in growth companies both here in the U.S. and internationally. I would say it is a greater long-term risk to not allocate a high percentage of your portfolio to this asset class when you are young.”

Stocks are a superior long-term investment compared to bonds

Stocks typically offer a higher potential for portfolio growth compared to bonds. This is because stocks represent ownership in a company, and as that company grows, so does the value of your investment. While stocks can be volatile in the short run, young investors can tolerate this risk as they have time to ride out short-term market fluctuations. According to Wood Gundy advisors the average real returns per year from equities (stocks) were 3.6 times higher than those of bonds, and over any 15-year or 20-year period, stocks outperformed bonds 100% of the time. For college students, the choice is clear.

Recommendation 2: ETFs/Index Funds

For most college students, individual stock picking can be challenging and often risky. Fortunately, ETFs and index funds make for a simpler way to get involved. As Todd Oberle explains, "Exchange Traded Funds, known as ETFs, have become an easy way to get diversified exposure to a variety of growth public companies with a single investment.  For instance, SPY is an ETF that represents the S&P 500 Index. You can also buy ETFs that focus on specific sectors like technology, healthcare, financials and many more." ETFs are essentially baskets of stocks that trade on stock exchanges. Similarly, index funds are mutual funds that also track a specific index such as the S&P 500. Index funds have little, or no management fees compared to actively managed mutual funds, and like ETFs, give you exposure to a wide range of sectors while spreading risk. According to the Corporate Finance Institute, ETFs of the technology and healthcare sector have had significant growth over the last decade.  

Why are ETFs/Index funds ideal for College Students

Madelen Betbadal, Private Client Advisor at Chase Bank of Carol Stream, advises ETFs and index funds to college students for three reasons. First, these funds give you exposure to a wide range of companies and sectors, which lowers the risk of investing in a single stock. Second, index funds and ETFs typically have lower management fees than actively managed funds, which is beneficial for a student with minimal contributions. And last, since you are still young, these types of funds give you a good chance to earn more consistent returns over the long term.

Recommendation 3: Self-Directed Account

When you open a self-directed account, most commonly a brokerage account, you are essentially bypassing a financial manager and managing the account yourself. A self-directed account allows you to have full control over your investments, rather than relying on a financial adviser’s choices.

Why open a self-directed account?

No Pressure to Buy Products That Benefit Advisors More Than You

There is no pressure to buy products and investments that are more ideal for the financial advisor’s commission payouts than your own goals. Oberle mentioned the very real conflict of interest a paid financial advisor has with clients. By taking full control of your investments, you ensure that every decision is made based on what is best for you.

Elimination of Extra Fees That Erode Returns

Self-directed accounts eliminate extra fees, including period management fees based on your total assets. This diminishes your returns over time. For example, if you have $50,000 invested and pay a 2% fee annually, that is $1,000 per year in fees, which could have been reinvested and grown over time. By managing your own investments you keep all your returns, rather than paying for a service you may not need.

Greater Awareness and Ownership of Your Financial Future

A self-directed account leads to greater awareness of your investments and ownership of your own financial future.  You will have greater knowledge of the financial markets when you are not just a passive client letting a financial advisor make decisions for you.

Developing Financial Discipline and Proactivity

However, without an advisor monitoring your portfolio, you need to be a person who is proactive in reviewing your financial situation and goals regularly. This could mean reviewing your accounts monthly or quarterly. A game plan could be doing this on the first Sunday of every month.

If you are motivated and willing to learn, a brokerage account can be one of the most rewarding financial decisions you make. It will give you both financial control and long-term cost savings.

The earlier you begin saving and investing, the better you will be in the long run. Even as a student, there are simple and effective strategies that can be utilized to build wealth, while avoiding unnecessary risk.

Recommendation 4: Roth IRA

You probably have heard of retirement accounts such as a 401(k), or an IRA before. A Roth IRA is a retirement account as well, with a distinct tax-advantage. In a Roth IRA, you contribute income you've already paid taxes on, up to the annual contribution limit. This means your money grows tax-free, and you do not get taxed on the withdrawals either, once you are retired. For the 2025 tax year, the annual contribution limit is $7,000 for those under 50 years old. The contributions can only come from earned income and not from the unearned income category such as capital gains, dividends, interest or miscellaneous income.

Why Open a Roth IRA as a College Student?

The primary reason to use a Roth IRA is for the tax benefits. Joel Regier, owner of Regier Private Wealth Management, recommends it by saying this, "Roth IRAs give investors a huge advantage; not only do they allow their investments to grow tax free, but they do not have to pay tax on withdrawals either at retirement age. This is the biggest difference compared to a Traditional IRA.  Considering my firm's belief that tax rates in the United States will go up significantly over the next few decades due to our country's soaring debt levels, we highly recommend our clients take full advantage of Roth IRA's." SmartAsset recommends Roth IRAs for younger investors because they are likely in a lower tax bracket now compared to when they retire. By paying taxes upfront at a lower rate, they can enjoy tax-free income in their later years.

Although Roth IRAs are meant for retirement, you can withdraw your contributions (not the earnings) anytime without penalty. For example, if you contribute $3,000 a year for five years and it grows to a total of $40,000 during this time, you are eligible to withdraw the $15,000 and not pay any taxes or penalties regardless of your age.

Taxed versus Tax-Free Growth

Roth IRAs allow your money to grow completely tax free. According to CoachCarson, if you contribute $10,000 annually every year into a tax-free account, assuming 10% growth each year, after 30 years you would have $1.64M. But if you were to pay 40% in taxes every year on the same amount, your account would only have grown to $790k. Tax free growth saves you $854k in taxes in this example.

Recommendation 5: Pay Yourself First: Building Good Financial Habits

When asked what one piece of advice she would give to college students looking to begin saving and investing their money, Betbadal said this, “they should pay themselves first. Before spending money, save it.” Essentially, she is saying you should only spend the money you have after you first allocate to saving.  Not the other way around. 

What that amount is to save each paycheck for each person can vary, but the important thing is to find a reasonable amount and stick to it.  Maybe it is 5% or 10% or even 20%; depending on how much you need to spend on essentials versus what you are spending on non-essentials.  Regardless, the key is to be disciplined so that you can build good lifelong financial habits.

Auto-deposits simplify discipline

To help keep you disciplined, you can have money automatically transferred from your bank account to another account, such as your brokerage account or retirement account. These transfers occur on a set schedule, without you having to manually move money each time. This strategy helps you stick to the "pay yourself first" principle by automatically transferring a portion of your income to your retirement or investment accounts before you inevitably spend it on anything else.

Even the legendary investor Warren Buffet agrees with this advice “not to save what is left after spending, instead you spend what is left after saving.”  Hard to argue with the Oracle of Omaha.

The Bottom Line for College Investors

Saving and investing may seem intimidating or even unnecessary while in college, but starting early is one of the most powerful advantages a young person can have when it comes to building long-term wealth. By focusing on growth investments, utilizing ETFs and index funds, opening a self-directed brokerage account, taking advantage of tax-free Roth IRAs, and developing disciplined habits like paying yourself first, college students can set themselves up for financial independence and security. These strategies are not about getting rich quickly—they’re about creating a foundation that compounds over time. As Dan Bragiel’s experience reminds us, making uninformed or impulsive decisions can be costly, but with the right knowledge and a proactive mindset, any student can take control of their financial future starting today.

To learn more about how you can start your own Roth IRA and/or individual brokerage, Charles Schwab can help you open an account.

Clay O’Connell is a Junior at North Central College majoring in Finance. He has had a life-long interest in the stock market and started investing at eight years old. His interest was born out of his close relationship with his grandfather who helped him purchase his first shares. In his free time, he enjoys riding his motorcycle and spending time with his family, which includes three brothers and a sister.