The Procrastination Trap: Dopamine, Deadlines, and the One More Episode Dilemma
By Gabriella Zima
Spring 2025

You tell yourself it’s just one more episode… then suddenly it’s 2 AM, and your textbook remains untouched. You’re not alone. I and many other college students have been there before. Procrastination is a universal struggle, but for college students, the battle between entertainment and assignments is especially relevant. You’ve probably found yourself wondering: Why do I keep procrastinating? And why can’t I stop watching TikTok?
Between looming deadlines and the dopamine rush of Netflix, it’s easy to push studying aside for just one more episode. But why do we do this, and more importantly, how can we regain control?
We’ll explore the psychology behind procrastination, the role of dopamine in fueling distractions, and practical strategies to balance entertainment with academic responsibilities, without extreme measures like having to delete entertainment apps all together.
The Science Behind Procrastination and Dopamine
At its core, procrastination is a battle between the brain’s desire for instant gratification and its long-term goals. Basically, the battle between watching one more episode and doing your homework. Even when students like you and I are aware and feeling the pressure of looming deadlines and assignments, we delay important tasks in favor of short-term pleasure. This is due to our dopamine receptors, our brain’s reward chemical.
Dopamine is a neurotransmitter, or brain chemical, that acts as your brain’s reward system. Dopamine fuels procrastination as it’s the “feel-good” chemical, reinforcing the habit of avoiding the challenging task. Every time you engage in any enjoyable activity, your brain releases dopamine, making the experience enjoyable. This could be watching TikTok, binging Netflix or even just eating chocolate. Through these activities, dopamine is released in your brain, strengthening the neural pathways that make you want to repeat that action time and time again.
However, this is where the problem lies, and why you procrastinate. Studying, writing papers and solving problems doesn’t provide the same immediate dopamine boost. This makes Netflix much more appealing than reading a textbook. The pleasure of streaming is instant while the rewards of studying are delayed as you don’t feel them until your exam or when final grades are released. Your brain prioritizes immediate pleasure over long term benefits.
Andrew Huberman, an American neuroscientist explains, “Dopamine is about wanting, not about having.” This means our brains are not just driven by the satisfaction of achieving a goal, they crave the anticipation of a reward. A conversation with Dr. Karl Kelley, an Industrial Organizational Psychologist at North Central College, explained that the excitement of what’s coming next keeps us hooked, whether it’s the next notification on your phone, the next episode of a TV show, or the next level in a video game.

Streaming services like Netflix and apps like TikTok are specifically designed off this excitement. Features like autoplay, recommendations, endless scrolling and cliffhangers manipulate your want for quick hits of dopamine, keeping you hooked and making it harder to stop. Even when you know putting down your phone or turning off your TV is the right thing to do, the promise of another 45 minutes of dopamine-driven entertainment is often too hard to resist.
Bill Davidow from The Atlantic states that, “Much of what we do online releases dopamine into the brain's pleasure centers, resulting in obsessive pleasure-seeking behavior.” The cycle of dopamine and procrastination is called a “compulsion loop”. A “compulsion loop” is anticipating the reward for completing a task that releases the neurotransmitter dopamine into the brain's pleasure centers. This cycle provides a short-term dopamine boost, reinforcing the desire to do it again. The more frequently we engage in a high reward, low effort activity, the more our brains prioritize it over tasks that require more effort, like studying.
Over time, these high reward activities can rewire our brains, continually making it difficult to engage in tasks that don’t give us the same satisfaction. Procrastination becomes a hard habit to break:
Watching just one more episode instead of opening your textbook provides you with instant gratification.
Your brain remembers that watching Netflix feels good and is easy.
The next time you know you must study; your brain urges you to watch Netflix instead.
The cycle then repeats, making procrastination your default response when deadlines approach.
This cycle reinforces itself, training your brain to seek out short-term pleasure over long-term goals. Breaking free requires conscious effort to disrupt the pattern and retrain your brain to associate productivity with reward.
Balancing Work and Leisure
Procrastination becomes especially problematic when you want to balance getting your work done with still being able to enjoy Netflix. A study published in Journal of Leisure Research found that young adults perceive healthy leisure as an essential balance between work and relaxation. However, the line between a short, refreshing break and accidentally binge-watching is unclear. This is where procrastination turns problematic.
At first, watching a show for 30 minutes in between assignments is a refreshing break, but after another 3 episodes, your relaxing becomes avoiding. Many students like us fall into the trap of convincing themselves that they “deserve a break” as an excuse to engage in high reward, low effort activities. They then find their deserved study break turning into a multiple hour binge watching session. North Central College student, Natalie Hazen describes her experience: “I would tell myself that one episode is just a reward for finishing a chapter of my book, but then I would just keep watching. I realized I wasted my whole day, while still being stressed that my work wasn’t done.” The feeling of wasting time while still being stressed is what makes procrastination so mentally exhausting for students. “Taking a break” provides temporary relief but increases stress in the long run.
Time Perception Fuels Procrastination
You might find yourself thinking that you have plenty of time to engage in your favorite high reward activities, only to find that you have run out of time in the day to complete your assignments. As Natalie puts it: "I always think I have hours to watch my favorite shows, but then suddenly it's midnight, and I haven't even started studying for the exam tomorrow." Another factor in procrastination is poor time estimation, as we misjudge how long tasks will take. Whether it’s overestimating the time left to complete a project or underestimating the effort required, this poor time estimation leads us to procrastinating assignments. According to Dr. Christopher Wolters, education psychologist, Time management is described as “a strategic process that promotes the accomplishment of important goals and success,” while poor time management prevents productivity and individuals from achieving their goals. In a conversation with Dr. Daniel VanHorn, a Professor of Psychology and Neuroscience at North Central College, he states, “part of effective time management is being able to accurately estimate how much time any given task requires.” So, when students fail to accurately plan their time, they are more likely to procrastinate by putting off difficult tasks because they believe they have more time than they actually do. This leads to last minute cramming, low quality rushed work and increased stress.
When students fail to accurately plan their time, they are more likely to procrastinate by putting off difficult tasks because they believe they have more time than they actually do. This leads to last minute cramming, low quality rushed work and increased stress.
How to Regain Control
Now that you understand why you procrastinate, you can take the next step towards overcoming it. Implementing strategies that work for you instead of against you. We’ve all experienced that relying solely on willpower is unreliable and does not always work. By reshaping your habits, you can make productivity more rewarding and distractions less tempting.
Recognizing What Makes You Procrastinate
Before you can change your behavior, start by identifying the moments when you’re most likely to procrastinate.
Do you find yourself delaying tasks more often after a long day of classes?
Does the sight of a large assignment make you feel overwhelmed?
Do you tend to procrastinate when you’re in certain environments, like your bedroom or the living room where there are more distractions?
Being aware of these moments will help you in creating solutions. For example, if working in a particular space leads to distraction, switching to a designated study area can improve your focus.
Implementing Small Changes
Temptation Bundling: Temptation bundling is “the coupling of instantly gratifying ‘want’ activities with engagement in a ‘should’ behavior that provides long-term benefits but requires the exertion of willpower.” You should pair something you enjoy (like watching the next episode) with something you need to do (like doing that assignment). This method helps to rewire your brain’s reward system so that productive activities produce dopamine and become associated with pleasure. For example:
Listen to your favorite music playlist, but only while reading notes or working on assignments.
Only allow yourself to watch an episode of your favorite show after completing a whole assignment.
Enjoy your favorite snack while studying.
Through attaching rewards to studying, you create a positive relationship with that activity, making it easier to stay on track.
Pomodoro Technique: The Pomodoro Technique involves focused, timed work sessions to increase productivity. To use this method:
List tasks, estimate the time needed for each, and prioritize them
Set a timer (typically for 25 minutes) and work on a single task
After 25 minutes, take a 5-minute break
Repeat the cycle
Longer tasks can be broken into multiple Pomodoro sessions. Some people choose to change the timing, using 50-minute sessions with 10-minute breaks. Use what works best for you. After four cycles, reward yourself with an episode or a quick social media scroll. This keeps motivation high while maintaining focus.
Adjusting Your Environment: your surroundings significantly impact how you are able to focus. If you find yourself struggling with distractions like Netflix and social media too tempting, try:
Studying in a different room to separate work from leisure
Using browser blockers to prevent access to certain websites
Keeping your phone out of reach while studying
Creating a designated study space to signal to your brain that it’s time to focus
The goal is to make distractions less accessible and studying more convenient in order to reduce your likelihood of procrastinating.
Can We Rewire Our Brains to Overcome Procrastination?
Our brains naturally gravitate toward activities that provide immediate gratification due to the dopamine release they trigger. However, it's possible to trigger that same dopamine release to make productive tasks more rewarding and engaging.
Research by neuroscientist Okihide Hikosaka shows that dopamine neurons are activated not only by tangible rewards but also by the anticipation of acquiring new information. This shows that our brains can find learning and goal achievement inherently rewarding when we associate them with positive outcomes. We can prompt our brains to have this response while studying in a few ways:
Create a Dopamine-Boosting Study Routine
Since you are looking for that dopamine hit while procrastinating your assignments, create a study routine that trains your brain to release it during productivity.
Start with small, achievable goals. Instead of telling yourself that you have to study for 3 hours, tell yourself you need to study for just 10 minutes. Often, if the task seems too daunting you won’t want to start it. Once you start it, it will be easier to continue.
Give yourself small rewards. After studying for 10 minutes or reading 10 pages, allow yourself 5 minutes of social media. Or, after completing a homework problem, take a short walk. If you are using this method, be conscious of your breaks and make sure you go back to studying.
Make studying enjoyable by listening to music, lighting a candle or using colorful notes. Using small things to boost your environment will make your experience more enjoyable and will keep you engaged.
By making your study sessions feel rewarding and enjoyable, you’ll train your brain to associate productivity with those dopamine hits, making it easier to stay on track and less tempting to fall back into procrastination.
Time Blocking
Creating loose plans to study like telling yourself that you’ll study later creates too much room for procrastination and avoidance. Time blocking is a productivity method where you divide your day into dedicated time slots for specific tasks. Instead of multitasking, you focus on one activity at a time. Time blocking also encourages balance, making sure that you have space for relaxation and leisure.
Instead of saying that you will do it later, tell yourself: “I will study from 6 to 8pm.”
Use your planner or calendar to block out study time throughout the week.
Block out leisure time after your study time.
By scheduling specific time slots for studying, you create a clear structure for yourself that helps eliminate the uncertainty that can lead to procrastination.
Limit Dopamine Overload
Streaming services and social media apps are specifically designed to keep you watching, making it very hard to stop.
Turn off autoplay so that the next episode doesn’t play automatically. This makes you consciously decide to either leave or play the next episode, taking you out of the loop.
Set timers on your apps to limit usage. Apps like TikTok are designed to keep you endlessly scrolling. When your usage is limited, this takes your focus off the app and helps you to stop scrolling,
Log out after each session. This will make accessing the apps less convenient and allow you to think before you engage.
By taking these small steps, you can break the cycle of instant gratification and regain control over your time and reduce the temptation to binge media.
Finding Passion
Dr. Kelley shared with me that finding passion is extremely important to overcoming procrastination. When you are passionate about something, you are able to easily find the motivation to do it. Dr. Kelley's approach is based on the Self Determination Theory, a psychological framework that explains human motivation. Dr. Kelley described 3 key needs to beat procrastination: getting along, getting ahead, and making meaning.
Getting Along: Building social connections and seeking support from others can make challenging tasks feel much more manageable. When you work with others through study groups, you can create a better environment for motivation and productivity. This helps reduce stress and create accountability, making it easier to take action rather than procrastinate.
Getting Ahead: Procrastination can prevent your success. However, if you switch your mindset to focus on long-term rewards, it doesn’t have to. To do this, set clear, attainable goals with incentives to create a sense of progress. Being able to see the benefits of finishing a task (better grades, career growth, or gaining skills) can help rewire your brain to prioritize your assignments over one more episode.
Making Meaning: People tend to procrastinate more when tasks feel pointless or disconnected from personal values. For example, you may be thinking in class, “When am I ever going to need to know this stuff?” To create more meaning in your schoolwork, try to connect your assignments to a bigger purpose. How does this project align with your passions, future aspirations or ability to help others? Finding meaning in your work will make it feel less like a chore and more like a step toward self-improvement.
If you are able to find passion in your schoolwork, you are more likely to make productivity feel more natural, rather than procrastination.
Finding Balance
In order to overcome procrastination, you need to find balance. A middle ground between work and leisure time is possible. The goal isn’t to eliminate Netflix or force yourself into endless study sessions. It’s about you creating a sustainable balance where entertainment can enhance your academic life instead of hurting it. According to a summary of insights from Dr. Justin Sprung, an industrial-organizational psychologist, an imbalance between personal and academic life (between leisure and studying) may contribute to increased stress levels, which in turn can lead to avoidant behaviors such as procrastination. If you can begin understanding the science behind procrastination, recognizing your triggers, and applying some practical strategies, you can regain control over your time. Small changes can lead to lasting habits and most importantly, less procrastination.
Gabriella Zima is a dedicated first-generation college student studying marketing at North Central College, set to graduate in May 2026. She started at the College of DuPage in 2021 before transferring in fall 2024. Having struggled with procrastination herself, she’s passionate about helping other students manage their time and reduce stress. She loves sharing practical tips to stay motivated and productive. Gabriella hopes to build a career in sales after graduation, using her communication skills and marketing knowledge. She’s eager to support others in overcoming challenges, both in academics and in life.